For example, Adidas only produces 40,000 pairs of each Yeezy release, reports Forbes. Major footwear brands tend to release a small number of their most iconic designs, adding to demand and anticipation. Limited supply, buoying demand an a fast-paced tech-enabled global market are doing the rest. Buying and selling sneakers is a business that currently has the potential to reach 30 billion dollars globally by 2030.
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